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Coloring Books Gain Popularity

We have some advice for you if you're feeling stressed from too many tests or having lots of homework...get out your crayons!

Coloring books are all the rage right now, and you're not alone if you've added a bit of color to your life recently. Even adults are catching the creative bug. In fact, two books on Amazon's best-seller's list are the coloring books of a Scottish artist.

Clare Sebastian checks out why the coloring craze is so popular.


  --REPORTER PKG-AS FOLLOWS--

CARLY HERBST KNOWS HOW TO PICK JUST THE RIGHT COLOR --

(Nats) "The blues are my favorites"

THIS 29-YEAR OLD NEW YORK BEAUTY BLOGGER SPENDS HER DAYS REVIEWING LIPSTICKS AND NAIL POLISH...

IN HER FREE TIME... SHE'S DISCOVERED A DIFFERENT KIND OF COLORING

(Carly Herbst, Beauty Blogger) "I can color in a couple of flowers and a couple of trees and just kind of shut my brain off after a busy day and not be looking at my phone or my iPad."

AND FOR AN OLD-FASHIONED HOBBY -- IT'S RIGHT ON TREND

(Carly Herbst, Beauty Blogger) "I have friends who are writers, who are CPA's, who are lawyers, who are nutritionists and they're all interested in it."

THE AUTHOR OF THESE BOOKS

31-YEAR OLD SCOTTISH ARTIST JOHANNA BASFORD -- COULD NEVER HAVE IMAGINED SUCH SUCCESS....

(Johanna Basford, Author) "Nobody is more surprised than I am"

HER TWO TITLES HAVE NOW SOLD OVER A MILLION COPIES WORLDWIDE...TOPPING THE AMAZON BESTSELLER LIST...

(Johanna Basford, Author)  "I just wanted to make a book that I myself would like to own and color, and it never crossed my mind that there would be this whole community online that would pop up"

BUSINESS IS BLOSSOMING.

SHE'S HAVING TO PRINT MORE COPIES OF HER FIRST TWO BOOKS --

AND SHE'S ALREADY WORKING ON THREE AND FOUR.

(Johanna Basford, Author) "You don't see that many stressed out 7 or 10 year olds, there is proof that play really does help you relax and be more productive."

(Clare Sebastian, CNN) "We wanted to fill in the gaps of this theory -- So we've brought one of the books and some pencils midtown, manhattan. It's a a weekday at lunchtime so there should be lots of stressed office workers in need of relaxation."

(MOS, no name provided) "I feel better, I feel more pleasant and positive"

(MOS, no name provided) "a coloring book for adults, yeah no"

Clare Sebastian, CNN) "Do you want to give it a go?

(MOS, no name provided) "No, no I am good thank you."

(MOS, no name provided) "I think everyone that comes to New York needs a coloring book"

ITS A CRAZE THAT GOES BEYOND ONE AUTHOR...

SEVERAL OTHER TITLES ARE ALSO SELLING OUT ONLINE.

(Carly Herbst, Beauty Blogger) "it takes you back to childhood but on a grownup level


Website Article: Coloring Book Apps